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    About Aho

    About Aho

    Aho, in Te Reo, means a cord, a string or a line. It is the weft in the weaving, the thread of our genealogy, our descent and our descendants.​ 

    Aho is a creative studio that explores connections between whenua (lands), peoples, cultures, indigineity and hybridity. We create products that celebrate an indigenous Aotearoa identity and aesthetic. It's our vision to fuse art with form and function. To create taonga, that tell our stories and reflect our whakapapa, into our everyday lived environments. 

    Our Kaupapa

    Our Kaupapa

    We strive to keep whakapapa- the connections between people, environments and processes at the centre of our philosophy, which means for us, seeking out and employing processes, practices and materials that are sustainable and that ensures a better future for the people and the environments involved. 

    We believe that our lands, resources and culture belong not only to us, but to our tamariki (children), and theirs'. Mō tātou, ā, mō kā uri ā muri ake nei  – For us and our children after us.

    Our Ethic

    Our Ethic

     As Kaitiaki (guardians) of this whenua, and planet, we've made a commitment to working with sustainable, ethically sourced, organic and natural fibres. We work with a team in India who practice fair trade and who share our aspirations for tino-rangatiratanga (self determination) for themselves and their whānau. We're committed to understanding our business practices from a whakapapa-lens. Learning and recognising our connection to the things we use and consume, their origins, whenua (lands), maunga (mountains), iwi (people) and kaitiaki (guardians)

    He Pānui

    • September 16, 2020 Some musings on the ideals vs. realities in creating a kaupapa driven business
      Some musings on the ideals vs. realities in creating a kaupapa driven business
      If I were to attempt to describe Aho, I think I'd classify it more as an idealists' project than a business. Somewhere along the way we've become a 'business', but our foundations started in dreams for our Tamāhine, and as a bit of a reaction against a current that felt at odds with our values and our desire to enact a life built on kaupapa Māori values.
    • June 19, 2020 On Blood Quantum and Belonging.
      On Blood Quantum and Belonging.
      The journey of becoming tau and settled in your own skin is a part of the human experience, But the journey of discovering, immersing and learning a culture that you've not been raised in,  sitting in discomfort and insecurity as you learn, and the gradual sense of belonging and calm that inches gradually closer is an experience all to familiar to many of us.

      That question of self that resides deep within your pito. 
      Who am I? How do I belong? Ko wai au? Nō hea au?
    • January 24, 2020 The whakapapa of our cotton: From Field to Fibre. Chapter 4
      The whakapapa of our cotton: From Field to Fibre. Chapter 4

      From the Fields, we followed the cotton to the next stage of the process. Cotton Ginning is the process of separating the cotton fibers from the cotton seeds that they protect.
      The 'Gin' is a massive complex where the the freshly picked cotton is taken by the sack for processing. As we approached the Gin, trucks and ox carts lined the road. Bulging and overflowing with cotton. 

    • January 18, 2020 The whakapapa of our cotton : The Seed and Farm. Chapter 3
      The whakapapa of our cotton : The Seed and Farm. Chapter 3 In November 2019 we set out to India to document the whakapapa and the journey of our cotton from seed to product. This is the story of the seed and the farmers and whānau where the journey begins.