Aho, in Te Reo, means a cord, a string or a line. It is the weft in the weaving, the thread of our genealogy, our descent and our descendants.
Aho is a creative studio that explores connections between whenua (lands), peoples, cultures, indigineity and hybridity. We create products that celebrate an indigenous Aotearoa identity and aesthetic. It's our vision to fuse art with form and function. To create taonga, that tell our stories and reflect our whakapapa, into our everyday lived environments.
We strive to keep whakapapa- the connections between people, environments and processes at the centre of our philosophy, which means for us, seeking out and employing processes, practices and materials that are sustainable and that ensures a better future for the people and the environments involved.
We believe that our lands, resources and culture belong not only to us, but to our tamariki (children), and theirs'. Mō tātou, ā, mō kā uri ā muri ake nei – For us and our children after us.
As Kaitiaki (guardians) of this whenua, and planet, we've made a commitment to working with sustainable, ethically sourced, organic and natural fibres. We work with a team in India who practice fair trade and who share our aspirations for tino-rangatiratanga (self determination) for themselves and their whānau. We're committed to understanding our business practices from a whakapapa-lens. Learning and recognising our connection to the things we use and consume, their origins, whenua (lands), maunga (mountains), iwi (people) and kaitiaki (guardians)
It's Boxing day! And we're not having a sale. But you'd probably already guessed that. So we thought we'd explain why.
See this hapu, they're the collective who provide our cotton. It's hard physical work. Growing a crop, harvesting it, fertilising it with homemade compost and depending on the seasonal rains to water it. There's no pesticide, irrigation or machinery here.
'Kei te toka tū moana- mei kore ake koe?'
Loosely interpreted, this card reads:
‘To the rock in the ocean who withstands storms-
Where would I be without you?’