Your cart
Close Alternative Icon
Arrow Thin Left Icon Arrow Thin Right Icon
    Our Pepi Wraps are back in stock!
    View our New clear or frosted window film
    Read about the whakapapa of our products

    Aho, the journey

    Watch the video
    Play Video Icon
    About Aho

    About Aho

    Aho, in Te Reo, means a cord, a string or a line. It is the weft in the weaving, the thread of our genealogy, our descent and our descendants.​ 

    Aho is a creative studio that explores connections between whenua (lands), peoples, cultures, indigineity and hybridity. We create products that celebrate an indigenous Aotearoa identity and aesthetic. It's our vision to fuse art with form and function. To create taonga, that tell our stories and reflect our whakapapa, into our everyday lived environments. 

    Our Kaupapa

    Our Kaupapa

    We strive to keep whakapapa- the connections between people, environments and processes at the centre of our philosophy, which means for us, seeking out and employing processes, practices and materials that are sustainable and that ensures a better future for the people and the environments involved. 

    We believe that our lands, resources and culture belong not only to us, but to our tamariki (children), and theirs'. Mō tātou, ā, mō kā uri ā muri ake nei  – For us and our children after us.

    Our Ethic

    Our Ethic

     As Kaitiaki (guardians) of this whenua, and planet, we've made a commitment to working with sustainable, ethically sourced, organic and natural fibres. We work with a team in India who practice fair trade and who share our aspirations for tino-rangatiratanga (self determination) for themselves and their whānau. We're committed to understanding our business practices from a whakapapa-lens. Learning and recognising our connection to the things we use and consume, their origins, whenua (lands), maunga (mountains), iwi (people) and kaitiaki (guardians)


    • June 04, 2023 Cultural window-dressing, a cautionary tale.
      Cultural window-dressing, a cautionary tale.

      This is a cautionary tale about sowing seeds of trust into an institution that has Māori window-dressing (metaphorical, not that they were using our window film :) ) 

      Not entirely dissimilar perhaps to the critique of non Māori businesses who mis-appropriate Māori names for financial gain. Window dressing. Enough of a taste to get you through the door, but nothing beyond the superficial.

    • January 09, 2023 The beginning and the end: Musings on seasons in life and mahi
      The beginning and the end: Musings on seasons in life and mahi

      So 2023. Is going to look a little different and I plan to learn a bunch of new skills, both in business and in creativity, but also, and crucially, to strike a better balance as a Māmā in this very fleeting season.

      This year, it’s my mission to run Aho as Pakihi. Still authentic, still true to our kaupapa. But just a little less entwined with my own creative meandering.

      I hope to apply the business learnings to Aho, and savor the creative processes within the walls of our Kāinga.

    • May 29, 2022 Appropriation vs Appreciation, the 100th draft on a nuanced kaupapa.
      Appropriation vs Appreciation, the 100th draft on a nuanced kaupapa.

      One of our most frequently asked questions is this:
      “I’m Pākēhā, but love your products. Is it ok for me to purchase this for myself or as a gift, or is this cultural appropriation?”
      I’ve thought many times over about trying to answer it, and always stumble with the idea that whatever I write may be somehow construed as the definitive definition of Appropriation vs appreciation.
      But finally, after many scrapped drafts, I thought I’d offer you my own thought process. 

    • May 23, 2022 'Sustainable' business as Resistance ( & tino rangatiratanga)
      'Sustainable' business as Resistance ( & tino rangatiratanga)

      “How we spend our days is, of course, how we spend our lives.”- Annie Dillard.

      Each day, a small but definitive act of resistance against the tides of capitalism, consumption, more, more, bigger, growth, profit. And a gradual leaning in toward time, space, movement, observation, creativity and presence.


    To be amongst the first to know about new products, restocks, musings and behind the scenes glimpses, sign up for our Aho Pānui here.