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    Aho, the journey

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    About Aho

    About Aho

    Aho, in Te Reo, means a cord, a string or a line. It is the weft in the weaving, the thread of our genealogy, our descent and our descendants.​ 

    Aho is a creative studio that explores connections between whenua (lands), peoples, cultures, indigineity and hybridity. We create products that celebrate an indigenous Aotearoa identity and aesthetic. It's our vision to fuse art with form and function. To create taonga, that tell our stories and reflect our whakapapa, into our everyday lived environments. 

    Our Kaupapa

    Our Kaupapa

    We strive to keep whakapapa- the connections between people, environments and processes at the centre of our philosophy, which means for us, seeking out and employing processes, practices and materials that are sustainable and that ensures a better future for the people and the environments involved. 

    We believe that our lands, resources and culture belong not only to us, but to our tamariki (children), and theirs'. Mō tātou, ā, mō kā uri ā muri ake nei  – For us and our children after us.

    Our Ethic

    Our Ethic

     As Kaitiaki (guardians) of this whenua, and planet, we've made a commitment to working with sustainable, ethically sourced, organic and natural fibres. We work with a team in India who practice fair trade and who share our aspirations for tino-rangatiratanga (self determination) for themselves and their whānau. We're committed to understanding our business practices from a whakapapa-lens. Learning and recognising our connection to the things we use and consume, their origins, whenua (lands), maunga (mountains), iwi (people) and kaitiaki (guardians)

    Blog

    • October 26, 2022 Cultural window-dressing, a cautionary tale.
      Cultural window-dressing, a cautionary tale.

      This is a cautionary tale about sowing seeds of trust into an institution that has Māori window-dressing (metaphorical, not that they were using our window film :) ) 

      Not entirely dissimilar perhaps to the critique of non Māori businesses who mis-appropriate Māori names for financial gain. Window dressing. Enough of a taste to get you through the door, but nothing beyond the superficial.

    • May 29, 2022 Appropriation vs Appreciation, the 100th draft on a nuanced kaupapa.
      Appropriation vs Appreciation, the 100th draft on a nuanced kaupapa.

      One of our most frequently asked questions is this:
      “I’m Pākēhā, but love your products. Is it ok for me to purchase this for myself or as a gift, or is this cultural appropriation?”
      I’ve thought many times over about trying to answer it, and always stumble with the idea that whatever I write may be somehow construed as the definitive definition of Appropriation vs appreciation.
      But finally, after many scrapped drafts, I thought I’d offer you my own thought process. 

    • May 23, 2022 'Sustainable' business as Resistance ( & tino rangatiratanga)
      'Sustainable' business as Resistance ( & tino rangatiratanga)

      “How we spend our days is, of course, how we spend our lives.”- Annie Dillard.

      Each day, a small but definitive act of resistance against the tides of capitalism, consumption, more, more, bigger, growth, profit. And a gradual leaning in toward time, space, movement, observation, creativity and presence.
    • March 10, 2022 Creativity as a balm in an aching world
      Creativity as a balm in an aching world One of my goals for the year was to commit writting and blogging more frequently. In part, to build a deeper relationship with you, but also, to create a discipline of the act and art of writing. Something I greatly enjoy- but leave for so long that I forget, until I return to it months later and rediscover it...

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