It is our vision to design and create taonga (treasures) that celebrate and whakamana (affirm) our unique identity, culture, and aesthetic inheritance in Aotearoa, New Zealand.
We want these taonga to be treasured, but also used and practical- fusing art with form and function. A living expression of our ever evolving culture.
It's our dream that our kāinga (homes), our kākahu (clothing) and our everyday spaces might reflect, affirm and celebrate the rich whāriki (a woven rug) of our cultural identity.
An Aotearoa-centric narrative and aesthetic if you like.
Our Kaupapa/ Philosophy
We pursue this vision from a kaupapa (foundation) of mātauranga Māori (a Māori worldview).
For us, this is the starting point for all our business decisions. It shapes and informs the choices we make about everything- from product development, to material choice, supplier, designs, pricing and distribution.
We strive to keep whakapapa- the connections between people, environments and processes at the centre of our philosophy, which means seeking out and employing processes, practices and materials that are sustainable and that ensures a better future for the people and the environments involved.
We believe that our lands, resources and culture belong not only to us, but to our tamariki (children), and theirs'.
Mō tātou, ā, mō kā uri ā muri ake nei
– For us and our children after us.
Ko wai mātou?/ Who are we?
Aho is the moemoeā (dream) of Kristy Bedi. Of Kāi Tahu, Kāti Mamoe and Pakeha descent, Kristy is based in Ōtautahi, Christchurch. Her education in Māori Visual Arts and Political Science as well as adventures abroad imprinted a deep interest in social justice and cultural identity.
Aho is the merging of these two passions into beautiful, sustainable and practical products that affirm indigenous identities, have a positive environmental impact and whakamana the communities that make them.