In November 2019 we set out to India to document the whakapapa and the journey of our cotton from seed to product. This is the story of the seed and the farmers and whānau where the journey begins.  Continue reading

A little about us, me, and how although I'd love to leave myself out of the AHO narrative, the journey and the fabric itself is interwoven and inextricable from my journey and the whakapapa of our whānau.  Here's a little about how we came to be where we are. Continue reading

We talk about whakapapa often as it relates to us as people, but all things have whakapapa.
This is cotton, ready to harvest. Like us, it too is defined by the whenua on which it stands, by which it is nourished. It is intertwined in the lives and whānau of the community who sow, grow, harvest and depend on it for their whanau's livelihood. Continue reading

Some whakaaro on consumption, pricing and economic growth, and why we're attempting to build our business on kaupapa values, rather than mainstream business models. Continue reading